Spending on ads that do not convert is burning cash. VelocityM builds Meta and Google Ads systems for startups — audience, creative, copy, and optimisation — and gets them live in 72 hours.
Book a Strategy Call → See Case StudyMost agencies run the ads and ignore everything else. CPL stays high because the audience, creative, copy, and landing page are never aligned. We build all of it together.
Buyer persona mapping, audience segmentation, interest and behaviour targeting layers, and lookalike strategy. The right message means nothing if it reaches the wrong person.
Static ads, carousel sets, and video scripts designed to stop the scroll. Creative built on your brand system — not generic templates. Every format sized for every placement.
Headlines, primary text, and CTA copy written for conversion. Tested variants from day one. Copy that speaks to the specific buyer in the specific stage of their decision.
Account architecture, campaign hierarchy, ad set strategy, and budget allocation. Built to scale. Not a single campaign that breaks when you increase the budget.
A conversion-optimised landing page aligned with every ad creative and audience segment. Ad-to-page message match is the single biggest lever for improving CPL.
Weekly performance reviews, creative rotation schedule, audience refresh protocol, and a clear framework for scaling what works and cutting what does not.
If you have existing campaigns, we audit before we touch. If you are starting fresh, we build on the brief. Either way, campaigns are live in 72 hours.
Review of existing ad accounts, audience data, creative performance, and landing page conversion rates. If starting fresh, the brief replaces the audit. Either way, nothing is built on assumptions.
Audience architecture, campaign structure, creative brief, and budget allocation framework agreed before any creative is produced. The strategy is the brief for the build.
Creative produced, copy written, campaigns structured and live within 72 hours of strategy sign-off. Pixel verified, conversion events tracked, baseline data collecting from day one.
Weekly performance review against CPL and ROAS targets. Creative rotation on a defined schedule. Audience refresh every 30 days. Budget shifts follow the data, not gut feeling.
Paid ads work when the audience, creative, copy, and page are aligned. They burn money when any one of those is broken.
UK FINTECH — NOMADPAY
NomadPay was running Meta Ads with a CPL that made the unit economics unworkable. VelocityM rebuilt the audience architecture, refreshed the creative, and rewrote the landing page. CPL dropped 40% in week two. Revenue doubled in six weeks.
Read the full case study →Book a 30-minute strategy call. We review your current ads or your market, tell you exactly what we would build, and give you a price before we hang up.